How do gravel and MTB creators find sponsors?
Gravel and mountain bike creators with 50,000 to 500,000 followers find sponsors by pitching brands that have already paid other cycling creators, rather than sending cold emails to a generic list. SponsorLab's database shows 15 gravel and MTB creators, 97 brands, and 116 verified creator-to-brand payment links in this vertical, so a pitch opens with proof a brand already spends in cycling.
Which brands actually sponsor gravel and MTB creators?
Based on verified payments in SponsorLab's database, gravel and MTB brands with the most creators paid include Specialized and SRAM (each paying 3 tracked creators), plus Wahoo Fitness, Thule, Shimano, Pearl Izumi, Garmin, and ENVE Composites. These are brands with verified payments to creators in our database, not confirmed SponsorLab partners.
How much do gravel and MTB creators get paid for sponsorships?
Cycling is one of the best-funded creator categories in active lifestyle right now. Mid-tier gravel and MTB creators typically see roughly $1,200 to $5,000 per sponsored post, with component and nutrition brands paying more for a full video review or race-day integration.
Do gear brands or nutrition brands pay more in cycling?
Both show up in our verified data. Component and gear brands like Specialized, SRAM, and Shimano tend to run longer relationships, while nutrition and hydration brands often start with a gifted product or affiliate code before moving to a paid post.
